Meet Afif.
A wider lens.
I’m Afif, a software engineer based in Cardiff and the founder of Afif Hash Tech & Consulting—a technology and business consultancy built around a fairly extensive collection of skills.
My experience spans recruitment, business development, sales, customer service, social value, management, operations and tech repair. This does make “What do you do?” a slightly more involved question than people generally expect.
Commercial experience.
Technical curiosity.
I’ve worked across the entire sales pipeline, from prospecting and qualifying opportunities to building relationships and closing business. I’ve sold door to door, over the phone, face to face and at conferences, with roles spanning business development and full-cycle sales. That experience has taught me how to earn someone’s attention, understand what they need and give them a reason to trust me.
From the commercial brief to the build.
Technically, I work with HTML, CSS, Java, JavaScript, Python and SQL, among other languages and technologies. I bring over five years’ experience working with AI, alongside expertise in Microsoft Azure, Azure AI, Azure Data and Azure Security. There are more acronyms, but you came here for an introduction. My technical education extends beyond that list, and I continue to learn and put that knowledge to work.
Putting it to work.
Website development is a principal focus of what I do, from the design people see to the systems behind it. I also build applications, run recruitment campaigns, help businesses find clients and implement AI—from a chatbot answering customer questions to a team of specialist agents handling different parts of the business.
For a logistics business, I built a system covering driver hours, breaks, pay rates, monthly earnings and rotas, with CSV exports for accounting. Drivers could see their own records; managers could update rates and rotas and see who was working or on a break.
My work with Bridge of Hope Careers included setting up their social media marketing. I can work within the business as well as build its tools: improving processes, pricing, invoicing and the way work gets done. Hire me for a particular job, combine services or bring me in for a fuller overhaul.
Working with people.
My own path has given me a personal appreciation for opportunity. People have taken a chance on me when it mattered, and I haven’t forgotten it. That informs my work in recruitment and social value, and the responsibility I feel when someone puts their business in my hands.
View my background and certifications