01
Find a reason to talk.
What I do for you
Research the audience, check the context and build a contact list with a reason behind each approach.
Business development & sales
OPEN THE RIGHT DOORS.WIN NEW BUSINESS.
I research the right people, start useful conversations and help turn interest into business. Hire me for outreach, appointment setting, sales follow-up or growing existing accounts—through the channels your audience and budget call for.
Grow existing accounts Train your team
Researched prospects, relevant outreach and qualified conversations.
02 / LIVE ENQUIRIESKeep interest moving.Follow-up, appointment setting, proposals and a clear next decision.
03 / EXISTING CUSTOMERSGrow the relationship.Customer success, renewals and suitable opportunities to do more.
Explore the work. See the value.From first contact
From first contact
to a customer.
Choose a business need. Try the approach.
See how research, a well-timed message and proper follow-through create opportunities.
The sales funnel
From awareness to a buying decision. Select a stage to explore.?
The funnel narrows because fewer people progress at each stage. Some need more time or are not a fit. Buyers can revisit stages; this is a useful model, not a fixed route or a forecast.The buyer’s journeyClick a layer to explore
01 / 05 · AwarenessMarketing & Business Development
Reach the right people.
What happens here
Potential customers recognise a need and discover who could help. Marketing builds visibility; business development identifies and approaches relevant people directly.
How I support your business
- Research target businesses, customers and decision-makers.
- Build a prioritised prospect list with a reason for each approach.
- Introduce your offer through the channels your budget supports.
What you receive
A researched prospect list, contact records and a tailored outreach plan.
Support at one stage or across the journey. Business development (BD) and sales development representatives (SDRs) create and qualify opportunities. Sales presents, negotiates and closes; customer success and account management support retention and growth. I can carry out the work, support your existing team or train staff to handle it in-house.
An IT support business wants conversations with growing local firms.
02
Make the approach.
?
A cadence is a planned sequence of contact attempts: the channel, timing and purpose of each. A reply changes the plan; it does not trigger more automatic chasing.Example wording
Example timing, adapted to the audience. A reply stops the planned follow-ups.
03
Follow it through.
Try a reply. See the next action and what your team receives.
What I do for you
Handle replies, qualify the need and arrange a useful next step—with the context your team needs.
The commercial opportunity
Illustrative · not a forecastWhat could the work be worth?
Change the assumptions. See what needs to happen for the numbers to work.
Adjust delivery costs / gross margin
Potential sales revenue
After delivery costs
Less campaign cost
Contribution after campaign
This tests a whole campaign. Trying a reply above does not change these assumptions. Rates are examples, not benchmarks or promises. Contribution excludes other overheads and tax; fractional customers represent an average estimate.
Let’s talk about your market.
Keep the worked example as a reference. Tell me who you need to reach, what you offer and where you need support.
Fictional people and scenarios. Nothing is sent. Explore different replies and styles; each example keeps its choices for this browser tab, including when you return from an enquiry.
What I can do for your businessOpen doors.
Open doors.
Build relationships.
Need new customers, worthwhile appointments or more repeat business? Choose the work you want me to take on.
A good conversation starts before the first hello.
Research is my speciality. I find suitable customers and a relevant reason to approach them.
- Agree who you want to reach and what makes them a good fit.
- Find decision-makers, useful contacts and signs of a relevant need.
- Build and maintain a contact database with sources, context and next actions.
What you receive
A prioritised prospect list: who to contact, why they fit, what to discuss and what to do next.
An example in practice
For an IT provider, I could research local firms opening another office, identify who handles their systems and approach them about the demands of that move.
Start with a relevant person and something useful to say.
An appointment should come with a reason to meet.
I approach potential customers, respond to enquiries and follow up on your behalf, using the channels you fund.
- Agree the audience, message and follow-up sequence across your chosen channels.
- Check needs, interest and timing against the appointment criteria we agree.
- Arrange the meeting, confirm the details and brief the person taking it.
What you receive
Qualified appointments with contact details, conversation notes and a brief on the need, timing and next step.
An example in practice
For a training company, I could contact employers, find out which skills their teams need and book a discussion with the person responsible for training.
Your team arrives knowing who they are meeting and why the conversation matters.
Help people understand why your offer fits.
I can handle sales conversations, follow up proposals and help secure business, independently or alongside your team.
- Understand the buyer’s priorities and explain how your offer fits.
- Address questions, work through concerns and follow up proposals.
- Negotiate and help close within the prices and authority we agree.
What you receive
A clear sales record: buyer priorities, proposal status, decisions and agreed next actions.
An example in practice
For a home-improvement business, I could follow up enquiries, understand the customer’s priorities, explain suitable options and help them move from a quote to a booking.
Keep worthwhile opportunities moving towards a clear buying decision.
The work does not stop at the first sale.
I keep in touch, help customers get value and find opportunities for renewals, repeat business and useful upgrades.
- Review how customers are getting on and follow through on issues or promises.
- Plan renewal conversations and reconnect with past customers.
- Explore additional services when the customer’s needs justify them.
What you receive
An account follow-up plan covering customer needs, outstanding actions, renewals and suitable additional business.
An example in practice
For a service provider, I could review how an account is getting on, arrange help with an unresolved issue, then discuss extra support if the customer’s team has grown.
Build trust and give satisfied customers more reasons to stay.
Some opportunities start with the right connection.
I combine targeted research with my extensive network to find introductions, referral relationships and complementary businesses.
- Identify organisations with a practical reason to work together.
- Approach the right people and establish what each side could gain.
- Coordinate introductions and follow through on agreed partnership actions.
What you receive
A partner shortlist with a reason for each match, outreach records and agreed introduction or referral steps.
An example in practice
A venue and a food business may serve the same events. I could identify the fit, introduce them and help explore a working relationship that benefits both.
Create another route to customers through relationships worth maintaining.
Build the capability inside your business.
I teach your staff how to research, approach and follow up with customers, using your offers and real working situations.
- Practise research, opening conversations, useful questions and active listening.
- Work through common buyer concerns with role-play and direct feedback.
- Agree repeatable follow-up, record-keeping and handover routines.
What you receive
A practical sales playbook: questions, message examples and follow-up routines, with coaching to use it.
An example in practice
We could take an enquiry your team often receives, practise the conversation, improve the questions and agree exactly who follows up and when.
Help your staff carry the work forward with more confidence and consistency.
Different buyers. A considered approach.Business to business.
Business to business.
Business to customer.
I adapt the research, message and follow-up to the buyer, the value of the sale and how they decide.
B2B · Selling to businesses
Reach the right people.
Find suitable organisations, understand who influences the decision and build a case around their business needs.
For example: professional services, suppliers or training providers.B2C · Selling to individuals
Make the next step easier.
Reach a relevant audience, respond to enquiries, explain the options and help people choose, book or buy.
For example: home services, memberships or consumer experiences.Flexible, hands-on outreachYour channels.
Your channels.
Your budget.
I can work in any industry. I research your market, learn your offer and carry out the outreach that suits your audience and budget.
Sales experience, on the ground.
My background spans business development and full-cycle sales: door-to-door, over the phone, face to face and at conferences.
I bring that practical experience and an extensive professional network to your brief—from researching prospects and opening conversations to progressing the sale.
Tools I’ve worked with.
Hands-on experience with prospecting, outreach, client relationships and reporting. I can work with your existing setup and choose tools around the job.
Research & contact data
Find relevant people and a useful reason to approach them.
- LinkedIn Sales Navigator
- Cognism
- Apollo
- ZoomInfo
- Lusha
- Anaxym
Outreach & follow-up
Coordinate contact attempts, replies and next steps.
- Outreach
- Salesloft
- SourceWhale
- lemlist
Client relationships & pipeline
Track contacts, sales opportunities and the next action for each account.
- Salesforce
- HubSpot
- Pipedrive
- Bullhorn CRM
- Vincere
- nGAGE’s in-house tools
Calls & appointments
Make the call, agree a time and get the right people into the meeting.
- Aircall
- RingCentral
- Calendly
- Microsoft Bookings
Video messages & meetings
Make the introduction personal and the conversation easier.
- Vidyard
- Odro
- Loom
- Microsoft Teams
- Zoom
Reporting & automation
Track progress and reduce repetitive administration.
- Excel
- Power BI
- Zapier
- Power Automate
Plus a wide range of data scrapers, research tools and in-house systems.
Start with the work you actually need.
A researched contact list, a focused campaign or regular sales support. We agree the time, channels, responsibilities and any tool costs upfront.
How I workResearch first.
Research first.
Follow through.
I represent your business. Before I reach out, we agree your offer, tone and what I can promise. You get clear records of conversations, decisions and next steps.
Looking for a BDR or SDR?
Business Development Representatives and Sales Development Representatives find potential customers, start conversations, check fit and arrange next steps. Titles vary between businesses. I can cover that work, support the sale and help develop the customer relationship.
- Agree the brief.Your offer, audience, budget, channels and the work I take responsibility for.
- Research and reach out.Find relevant people and agree the message, follow-up sequence and meeting criteria.
- Move the conversation forward.Understand the need, arrange the next step and give your team the context to act.
- Review and keep improving.Review replies, attended meetings, sales and customer feedback. Use what we learn to improve the approach.
Hands-on support. Built around your business.Who do you want
Who do you want
to reach next?
Bring your offer, target audience and budget. We’ll discuss where you need help, the work I can take on and how we’ll judge progress.
Launch an offer, enter a market, follow up enquiries or build a prospect list.
Keep prospecting, appointments, proposals and customer relationships moving.
Practical coaching and a sales playbook your people can put to work.